Privacy Policy

Calzada Company ("Calzada," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us. Please read this Privacy Policy carefully to understand our practices regarding your personal data.

By using our website or services, you consent to the data practices described in this Privacy Policy. If you do not agree with the practices described in this policy, please do not use our website or services.

1. Information We Collect

We collect information that you provide directly to us, information we obtain automatically when you use our services, and information from third-party sources.

1.1 Information You Provide Directly:

• Contact Information: Name, email address, phone number, company name, and mailing address when you contact us, request information, or engage our services
• Project Information: Details about your project, business requirements, content, materials, and feedback you provide during service delivery
• Account Information: Usernames, passwords, and account credentials for services you request us to integrate or manage
• Payment Information: Billing address, payment method details (processed through secure third-party payment processors), and transaction history
• Communications: Records of correspondence, including emails, messages, and other communications with us

1.2 Information Collected Automatically:

• Usage Data: Information about how you access and use our website and services, including IP address, browser type, device information, operating system, pages viewed, time spent on pages, clickstream data, and referring website addresses
• Cookies and Tracking Technologies: We use cookies, web beacons, pixel tags, and similar technologies to collect information about your browsing activities. See Section 6 for more details
• Log Files: Server logs that record website activity, including IP addresses, access times, pages visited, and browser information

1.3 Information from Third Parties:

• Information from third-party services you authorize us to access (e.g., Google Analytics, social media platforms, CRM systems)
• Publicly available information from business directories or professional networks
• Information from service providers who assist us in providing services

2. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To provide, maintain, and improve our web design, automation, and SEO services; process transactions; manage your account; and fulfill our contractual obligations
• Communication: To respond to your inquiries, provide customer support, send service-related notifications, and communicate about your projects
• Business Operations: To manage our business operations, including billing, accounting, and internal record-keeping
• Marketing: To send you promotional communications, newsletters, and marketing materials (with your consent, where required by law). You can opt out at any time
• Legal Compliance: To comply with applicable laws, regulations, legal processes, and government requests
• Security: To protect the security and integrity of our services, prevent fraud, and enforce our Terms of Service
• Analytics: To analyze usage patterns, improve our services, and develop new features
• Integration Services: To connect and integrate with third-party services you request, such as Zapier, Make.com, HubSpot, and other platforms

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

3.1 Service Providers: We share information with third-party service providers who perform services on our behalf, including:

• Payment processors (e.g., Stripe, PayPal) for transaction processing
• Email service providers (e.g., EmailJS) for sending communications
• Hosting providers for website and data hosting
• Analytics providers (e.g., Google Analytics) for website analytics
• Cloud storage providers for data storage and backup
• Other vendors who assist in service delivery

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

3.2 Business Transfers: If we are involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control.

3.3 Legal Requirements: We may disclose your information if required by law, court order, or government regulation, or if we believe disclosure is necessary to:

• Comply with legal obligations
• Protect our rights, property, or safety, or that of our clients or others
• Prevent or investigate fraud or security issues
• Respond to government requests

3.4 With Your Consent: We may share your information with third parties when you explicitly consent to such sharing, such as when you authorize integrations with third-party services.

3.5 Aggregated or Anonymized Data: We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you for research, analytics, or business purposes.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Factors we consider when determining retention periods include:

• The nature and sensitivity of the information
• The purposes for which we collected it
• Legal, regulatory, and contractual requirements
• Our business needs and operational requirements

When we no longer need your personal information, we will securely delete or anonymize it, except where we are required to retain it for legal or regulatory purposes.

Client Project Data: We typically retain project-related data and communications for the duration of the service relationship and for a reasonable period thereafter (typically 3-7 years) for business, legal, and tax purposes. You may request deletion of specific data, subject to legal and contractual obligations.

5. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information. We respect these rights and will work with you to exercise them:

5.1 Access: You have the right to request access to the personal information we hold about you and receive a copy of that information.

5.2 Correction: You have the right to request correction of inaccurate or incomplete personal information.

5.3 Deletion: You have the right to request deletion of your personal information, subject to legal and contractual obligations that may require us to retain certain data.

5.4 Objection: You have the right to object to our processing of your personal information for certain purposes, such as direct marketing.

5.5 Restriction: You have the right to request restriction of processing of your personal information in certain circumstances.

5.6 Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that information to another controller.

5.7 Withdraw Consent: Where we process your information based on consent, you have the right to withdraw consent at any time, without affecting the lawfulness of processing based on consent before withdrawal.

5.8 Opt-Out of Marketing: You can opt out of receiving marketing communications by clicking the unsubscribe link in our emails or contacting us directly.

5.9 California Privacy Rights (CCPA): If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete personal information, the right to opt-out of the sale of personal information (we do not sell personal information), and the right to non-discrimination for exercising your privacy rights.

5.10 European Privacy Rights (GDPR): If you are located in the European Economic Area (EEA) or United Kingdom, you have additional rights under the General Data Protection Regulation (GDPR), including the rights listed above. You also have the right to lodge a complaint with a supervisory authority in your jurisdiction.

To exercise any of these rights, please contact us at alexander@calzada.co. We will respond to your request within a reasonable timeframe and in accordance with applicable law. We may need to verify your identity before processing your request.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and store information about your interactions with our website. Cookies are small text files placed on your device when you visit a website.

6.1 Types of Cookies We Use:

• Essential Cookies: Required for the website to function properly. These cannot be disabled.
• Analytics Cookies: Help us understand how visitors use our website (e.g., Google Analytics). These may be disabled through your browser settings or our cookie preferences.
• Functional Cookies: Remember your preferences and settings to enhance your experience.
• Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness (if applicable).

6.2 Managing Cookies: Most web browsers allow you to control cookies through browser settings. You can set your browser to refuse cookies or alert you when cookies are being sent. However, disabling cookies may affect the functionality of our website.

6.3 Third-Party Cookies: Some cookies are placed by third-party services that appear on our website. We do not control these cookies. Please review the privacy policies of these third parties for information about their cookie practices.

7. Third-Party Services and Integrations

Our services may integrate with or link to third-party services, platforms, and websites. This Privacy Policy does not apply to third-party services. We encourage you to review the privacy policies of any third-party services you use or authorize us to access.

When you authorize us to integrate with third-party services (e.g., Zapier, Make.com, HubSpot, Gmail, QuickBooks, Calendly, Stripe), we may access and process data from those services as necessary to provide our services. The collection and use of data by third-party services is governed by their respective privacy policies.

Common Third-Party Services We May Use:

• EmailJS: For processing contact form submissions. See EmailJS's privacy policy for their data practices.
• Payment Processors: For processing payments. Payment information is handled by secure, PCI-compliant processors.
• Hosting Providers: For website and data hosting services.
• Analytics Services: For website analytics and performance monitoring.

8. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Secure server infrastructure and hosting
• Regular security assessments and updates
• Access controls and authentication measures
• Employee training on data protection
• Regular backups and disaster recovery procedures

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You use our services at your own risk.

If we become aware of a security breach that may affect your personal information, we will notify you and relevant authorities as required by applicable law.

9. Children's Privacy

Our services are not directed to individuals under the age of 18 (or the age of majority in your jurisdiction). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information.

10. International Data Transfers

Calzada Company is based in the United States. If you are located outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States and other countries where our service providers operate.

By using our services, you consent to the transfer of your information to the United States and other countries, which may have different data protection laws than your country of residence. We take appropriate safeguards to protect your information in accordance with this Privacy Policy, regardless of where it is processed.

For users in the EEA or UK, we rely on appropriate legal mechanisms, such as Standard Contractual Clauses, to ensure adequate protection of your personal information when transferred outside the EEA or UK.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other reasons. We will notify you of material changes by:

• Posting the updated Privacy Policy on our website with a new "Last Updated" date
• Sending an email notification to the address associated with your account (if applicable)
• Displaying a prominent notice on our website

Your continued use of our services after changes become effective constitutes acceptance of the updated Privacy Policy. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

12. Do Not Track Signals

Some web browsers transmit "Do Not Track" (DNT) signals to websites. Currently, there is no standard for how websites respond to DNT signals. We do not currently respond to DNT signals. However, you can control tracking through your browser settings and our cookie preferences.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We will respond to your inquiry within a reasonable timeframe and in accordance with applicable law.